BRANDING & DIGITAL MARKETING

Strategy.

Brading.

Design.

Delivered.

Iris Studios is a full-service branding and marketing firm that helps visionary companies emphasize their strengths and elevate their brands. With a complete range of creative capabilities, we craft authentic brand experiences that engage and inspire audiences at every touchpoint.

STRATEGY

BRANDING

DESIGN

 

STRATEGY

  • Brand strategy

  • Logo & identity

  • Voice & tone

  • Naming & taglines

  • Launch strategy

Depending on the nature of a project, the kick-off meeting may be followed by any combination of the following: stakeholder interviews, questionnaires, market research, competitive analysis, and content strategy. In all cases, a creative brief is drafted and approved.
Market research isn’t on the menu for every project. But when budget and time permits, we’ll engage our research partners, who offer a variety of research methods. The insights gained from this effort provide guidance, expedite consensus, and confirm that we’re making the right decisions.
With a clear understanding of the company’s purpose and vision, the messaging and positioning framework is developed. This internal document, refined over multiple review rounds, will serve as the strategic foundation of the brand. It will unify all messaging around a single tone and voice.
With the foundation in place, we move into the visual expression of the emerging brand identity. We begin by exploring and presenting multiple design solutions. Once a direction has been selected, it is refined over a series of creative review rounds, then finalized for application and launch.
Once complete, the new brand identity is codified in a style guide. This document provides guidance on the correct and consistent application of the new brand assets. Our brand guides are almost exclusively digitally produced, enabling us and our clients to constantly update and expand the guide.
 

BRANDING

  • Brand strategy

  • Logo & identity

  • Messaging & positioning

  • Brand architecture

  • Brand style guide

  • Voice & tone

  • Naming & taglines

  • Launch strategy

This is our bread and butter (and sometimes our tea). Whether it’s launching a new brand or reinvigorating an old one, we‘ve perfected the art.
Building bold, resonant, electrifying brands is what we’ve been doing for the past 2 years. And although our branding clients range from tiny startups to global brands like BSIC and National Food Security Processing and Marketing Corporation, our recipe for success is fundamentally the same. It’s a highly collaborative process that begins with some intense introspection and discovery, explores strategic and creative options, and culminates with the launch (or relaunch) of an authentic brand that simply cannot be ignored.
 

DESIGN

Graphics Design.jpg
  • Copywriting

  • Packaging

  • Brochures & publications

  • Marketing campaigns

  • Retail & merchandising

  • Tradeshows

  • Sales collateral

  • Digital marketing

We’re a full-service design firm. The work that we do for our clients monopolizes mindshare, builds brand loyalty, and drives revenue.
We are, in essence, a room full of individuals who are uniquely and perhaps frighteningly obsessed with great design. So whether it’s a small package design for a local beverage company or a global marketing campaign for corporate companies, we bring the same degree of passion, strategy, and creative ingenuity to every project.
And we’re not afraid of commitment. We seek long-term relationships with visionary clients who share our passion for extraordinary design and recognize the incalculable value of a compelling brand experience, delivered daily.